29 Apr Top tips for writing a LinkedIn Headline
When your customers and prospects scroll through their LinkedIn feed or click on your profile the first thing they see is your LinkedIn headline and header image – if you have one. Therefore, it is vital that you spend time thinking about what this needs to say in order to portray you and your business in the best way.
While businesses are adapting to new ways of working due to Coronavirus, now is a great time to ensure that your profile highlights you are open for business and can respond to business enquires – or not.
Unknown Marketing’s Joe Yates shares his top tips for not only writing a great LinkedIn headline, but hopefully one that will convert.
Your LinkedIn headline should be written in a way that intrigues the reader and makes them want to check out your profile. While the default headline is enough to inform the readers about what you do, it doesn’t highlight your unique traits.
Writing a lead generating LinkedIn headline:
Know Your Audience
Ask yourself the following questions:
- Who are you looking to target?
- What is your purpose for posting on LinkedIn?
- What would you like to achieve from your connections on LinkedIn?
You should always use a title in your LinkedIn profile that your prospects can easily recognise. Put yourself in the shoes of your prospect – if you were on the other side, what would you be looking for? What would they care about? Try to address that issue in your headline.
Highlight your USP
Your job title is a great way to give your prospects a good understanding of what you do and where you currently stand in the business. However, you need to inform them of how you can add value to their organisation. If you are unsure of what you could include as your value proposition, you could look at your company’s USP.
Examples of great LinkedIn headlines
Still not sure about what to write in your LinkedIn headline?
If you need more help then Stafford morning advocate Joe can help you with a 90-minute consultation costing £75.00. By the end of the call, your profile will be ready to go. Get in touch with the Unknown Marketing team on 07807 005533 or email [email protected]