What happens at a referral marketing meeting?
Participants at referral marketing events will begin their journey by visiting a meeting once or twice to get a feel for the culture and agenda. A couple of meetings is more than sufficient for you to determine whether the platform is a viable route to market. Organisations are membership-led so you can only visit a couple of times before having to make the decision to sign up as an advocate.
Whilst this may seem strange if you are new to the concept of referral marketing, it guarantees that members are loyal and open to working for the greater good of the entire team.
Meetings will follow a structure that introduces the organisation and gives an overview of what will unfold during the 90 minute to two-hour sessions.
Dedicated time is given to each member and guest to talk about their business. Around one minute is usually sufficient to deliver a punchy elevator pitch describing how you serve your customers.
Refreshments will be provided and there will be a chance to network with others at the start of the meeting and sometimes during a midway break.
Longer presentations from members may take place and there will usually be a contribution section where people share referrals, opportunities and appreciation.