Networking events are a proven way to grow any business from a start-up to an established organisation – find meetings in Birmingham.
Networking events use the traditional word-of-mouth approach to business. This method fosters a know and trust culture for individuals and companies to recommend products and services to a broader community.
There are many types of business networking. The most successful events focus on referral marketing as a core strategy.
Meetings will take place every couple of weeks and use a structured schedule where participants have the chance to present information about their business and the solutions on offer to clients, to everyone in the room.
Refreshments are usually available at face-to-face events – hot and cold drinks or a breakfast, lunch or light evening dinner. The food and drink on offer will depend on the meeting time and venue.
As well as a short minute pitch from all attendees, a more extended member presentation and a section where people share referrals passed and appreciation will form part of the agenda. The inputs and appreciation part of the meeting is a good time for you to see with your own eyes how proactive the members are. It is a chance for you to learn how referral marketing could work for your business.
A period of open networking where you can get to know the other participants will also form part of most referral marketing meetings.
The cost of networking events will vary across Birmingham. Fees will depend on the organisation running the meeting and the benefits on offer. A typical price will be anything from £12-20 per meeting.
Most networking organisations operate a membership structure where frequenting participants pay for an ‘exclusive seat’ at every meeting for twelve months. Three or six-month membership incentives may be available.
Such a structure offers the benefit of sector exclusivity for paying members to lock out their competition. It also allows people to build long-lasting relationships with fellow professionals.
Choose a search engine to explore “Birmingham networking events”, “referral marketing meetings in Birmingham”, or add “near me” to the phrase.
Once you have a list of events, review each one to weigh up the cost and convenience. Most organisations will list their current members so that you can see if your business sector is free.
Book online and visit a few events to get a feel for the setup and whether it will work as a way to market your business.
Anyone can attend a networking meeting. As a guest, you will have the chance to present what you offer to everyone in the room – whether virtual or in-person. This time is an excellent opportunity to show trustworthiness and share how you help customers.
There may be a nominal fee for refreshments, but visiting is a great way to get a feel for the meeting structure and existing advocates. Prices will vary from organisation to organisation and meeting to meeting.
NetworkIN is a professional referral marketing community. The organisation launched its first team in Birmingham in May 2021 and is already successful in Lancashire, Staffordshire and Cheshire.
Birmingham is a central metropolitan area in England known for its Industrial Revolution history and landmarks. The area has a population of around 1.1 million and has more canals than Venice. Birmingham has many tourist attractions from museums, art galleries, concert halls, exhibition centres, shopping landmarks and Micheline star eateries. More recently, Birmingham has become internationally famous as the filming ground of Peaky Blinders.
The NetworkIN Birmingham Central Team meets fortnightly every Tuesday from 7:00 am – 8:45 am. Advocates who attend from different market sectors are all skilled individuals. The ethos of the community is ‘together we are stronger’ where advocates support each other, looking out for sales and collaboration opportunities.
The benefits of referral marketing atBirmingham networking events are plenty.
NetworkIN advocates gain access to accessible personal development and business growth training. Social events and access to widespread promotional opportunities are also available.
Fortnightly structured meetings
A chance to build your authority
Sector exclusivity
Free introductory training and business planning
The opportunity to publicise events and courses
Access to a personalised return on investment tracking system
Additional awareness created from online promotional resources
Corporate social responsibility opportunities to work alongside the NetworkIN charity consortium
Visit a Birmingham referral marketing meeting and network with like-minded professionals to see if word-of-mouth is the way forward for your business.
If the referral marketing way looks like the opportunity for you to get out there and raise awareness, get in touch with the team today.
Be IN the know and IN the now with NetworkIN.
percent of consumers identify word of mouth as a key influencer in their purchasing decision – Ogilvy, Google, TNS.
percent higher profit margins are achieved from a referred customer - Annexcloud
percent increased marketing effectiveness generated using from word of mouth - Market Share
percent of consumers trust referrals from people they know - Nielsen
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