Copywriting for Business Owners – Master the skills to DIY

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Copywriting for Business Owners – Master the skills to DIY

September 2 at 1:00pm - 3:00pm

|Recurring Event (See all)

An event every 3 weeks that begins at 1:00pm on Wednesday, repeating until September 23, 2020

Copywriting for Business Owners event graphic

Two of the biggest hurdles when it comes to starting a business blog is knowing what to say and how to find the time to write it. This virtual live course is designed to show you how to find endless ideas for blog content that is relevant to your business and target audience.

How well is your website copy optimised so that the search engines and potential customers can find it? Most small business owners have no idea where to look. This virtual live course is designed to show you how.



  1. Copy positioning
    a. How to develop your tone of voice
    b. What makes good copy
  2. Website copy
  3. SEO copy
  4. Blog articles
  5. Content repurposing

Your time spent on the course will be split into sections.
Material presentation using Powerpoint and live demonstrations
Practical sessions where you can jot down your ideas, formulate a plan and use your time to carry out research based on what you learn
Interaction to share your thoughts and ask questions

An optional  1-2-1 session is available to review your work and answer further questions



There are two options for this course.

  1. Two-hour session £75 – normally £150 with 50% off during lockdown
  2. Two-hour session plus a further 1-2-1 personalised session to review your plans and work so far with critique and proofreading £149 – normally £300 with 50% off during lockdown



Several PDF documents will be provided before and after the session to use as worksheets during the session and to summarise the content.



  •  A pen, paper or an open electronic document



  • 80% of internet users read blogs
  • 70% of consumers say blogs add credibility to a website
  • 53% of blog traffic is organic
  • Sites with blogs are 1300% more likely to have positive ROI
  • Longer blogs generate 900% more traffic and leads (1200+)
  • Blogs with images get 94% more visitors


Places are strictly limited to four per session to allow for maximum learning.


If you want to understand how to ensure your web pages are attracting the right customers and search engines or you want to get your business blog off the ground with relevant topic ideas and a clear structure follow, get in touch with Team Stone Ladies Advocate Anna today – email her on [email protected] for more information.


“I can’t recommend this course enough to business owners and managers looking to improve their website, social media content and blogging skills.”
“Great content … really enjoyed it, I learnt a lot.”
“Brilliant session, got all the cogs whirring in the right direction. Excellent hints and tips and now raring to go.”
“A great afternoon learning all things copy. Lots of valuable tips and light bulb moments, but more importantly I left with the confidence to put the learning into practice.”
“It was great … so informative, I’ve taken lots of notes and now need to put them into practice. Thank you, again “


September 2
1:00pm - 3:00pm
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Market Avenue Limited
07791 594091